Advertising in Embassy Magazine

ABOUT THE DIPLOMATIC MARKET

Lucrative – Every year London’s diplomatic missions spend nearly £900m* on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.

Niche – London has the biggest bilateral diplomatic community in the world, numbering some 22,500** diplomats and their families. They represent more than 160 countries and their diplomatic status makes them different to any other market.

Elite – Our subscribers belong to the ABC1 consumer group and are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.

Privileged – Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges. Many have to fulfil representational duties.

Recession-proof – No matter what the economic climate, there is always room in an embassy budget for services and products.

Ever-changing – Every year, around one-third of the corps changes, meaning there is always a new market to promote your goods and services to. But it also means service providers cannot afford to be complacent!

Targeted – a virtual network of more than 4000 individual diplomatic subscribers (and growing) log on to the website and receive our monthly magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff and family members.

Global – many diplomats posted in more than 50 countries have requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomats, who receive and distribute information instantaneously, making our readership considerably wider than our official subscriber database. In a few easy clicks, relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe – without weighing down the diplomatic bag.

WHY CHOOSE EMBASSY

Trusted – Embassy is a trusted organisation with a team that has spent over a decade serving this influential market.

Cost-effective – As a digital magazine and network, we are able to offer our advertisers and sponsors extensive access to the diplomatic market for very competitive rates compared to traditional print media because we are able to pass savings on print and distribution costs to our clients.

Well-connected – We are the information hub of the London diplomatic community. Diplomats feed us information and come to us first for advice and recommendations.

Up-to-date – We remain in constant contact with diplomatic missions and our subscriber database is updated regularly. Departing diplomats are invited to join our ex-London list and new arrivals are invited to join the network. The Embassy editor is a familar face on the circuit and networks extensively with all the diplomatic associations at the Court of St Jame's.

THE BENEFITS TO ADVERTISERS

Regular exposure – Advertising in Embassy products will give your products and services regular exposure to embassy officials seeking to buy goods and services.

Enhanced branding – the reputation of your company will be enhanced as your company is directly associated with a product enjoyed and valued by the diplomatic community.

Global reach – Embassy provides additional promotional opportunities in a growing virtual network for diplomats across the globe. Securing business from a diplomat or mission in London today could translate into business in another capital tomorrow.

Direct market access – Person-to-person contacts are vital in this market. Sponsoring Embassy Events will give you direct, targeted access to the decision makers within diplomatic missions seeking to buy your goods and services. Working with Embassy is guaranteed to give your company a competitive advantage in the diplomatic market by helping you build lasting relationships with missions. Please click here for further information on sponsoring an Embassy event and our Premium Partner package.

EMBASSY ONLINE MAGAZINE
Embassy magazine is emailed 10 times a year direct to the diplomats inbox.

Please note that the above prices do not include VAT

EMBASSY GUIDES
The Embassy Guides are full of useful information linked to the relevant event. The guides are given out to the delegates the Embassy Event. A pdf of the guide is sent out to our entire database and is part of our welcome pack for new arrivals to London.

Hospitality Guide
A guide to organising events in London, with an extensive listing of suppliers. (Distributed at the Embassy Event Expo.)

Education Guide
A guide to the UK education system, with overviews of opportunities and assistance for international students. (Distributed at the Embassy Education Diplomacy Seminar.)

Diplomatic Directory
Advertise in the accompanying Diplomatic Directory – This contains key contacts in specialist diplomatic fields as well as an A-Z of trusted diplomatic suppliers. (Distributed at the Embassy Induction Seminar.)

Please note that the above prices do not include VAT

For more information on the early bird discounts please email our admin office for details

To advertise in Embassy and the Embassy guides please download the spec sheet which gives you all the necessary information on supplying the artwork.

If you require further information or would like to discuss in more detail about advertising within Embassy Magazine and/or our guides, please contact Kerry Low.