Sponsorship

ABOUT THE DIPLOMATIC MARKET

Lucrative – Every year London’s diplomatic missions spend nearly £700m on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.

Elite – Our subscribers belong to the ABC1 consumer group and are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.

Privileged – Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges. Many have to fulfil representational duties.

Recession-proof – No matter what the economic climate, there is always room in an embassy budget for services and products.

Ever-changing – Every year, around a third of the corps changes, meaning there is always a new market to promote your goods and services. But it also means service providers cannot afford to be complacent!

Targeted – a virtual network of over 2550 individual diplomatic subscribers (and growing) log on to the website and receive our monthly magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff.

Global – many diplomats posted to other countries have requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomats, who receive and distribute information instantaneously, making our readership considerably wider than our official subscriberdatabase. In a few easy clicks, relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe – without weighing down the diplomatic bag.

WHY CHOOSE EMBASSY

Trusted – Embassy is a trusted organisation with a team that has spent over a decade serving this influential market.

Cost-effective – As a digital magazine and network, we are able to offer our advertisers and sponsors extensive access to the diplomatic market for very competitive rates compared to traditional print media because we are able to pass savings on print and distribution costs to our clients.

Well-connected – We are the information hub of the London diplomatic community. Diplomats feed us information and come to us first for advice and recommendations.

Up-to-date – We remain in constant contact with diplomatic missions and our subscriber database is updated regularly. Departing diplomats are invited to join our ex-London list and new arrivals are invited to join the network. The Embassy editor is a familar face on the circuit and networks extensively with all the diplomatic associations at the Court of St Jame's.

THE BENEFITS TO SPONSORING

Regular exposure – Advertising and sponsoring events with Embassy will give your products and services regular exposure to embassy officials seeking to buy goods and services. For further information on advertising please click here.

Enhanced branding – the reputation of your company will be enhanced as your company is directly associated with a product enjoyed and valued by the diplomatic community.

Global reach – Embassy provides additional promotional opportunities in a growing virtual network for diplomats across the globe. Securing business from a diplomat or mission in London today could translate into business in another capital tomorrow.

Direct market access – Person-to-person contacts are vital in this market. Sponsoring Embassy Events will give you direct, targeted access to the decision makers within diplomatic missions seeking to buy your goods and services. Working with Embassy is guaranteed to give your company a competitive advantage in the diplomatic market by helping you build lasting relationships with missions.

EVENT SPONSORSHIP

Embassy Events will give you direct, targeted access to the decision makers within diplomatic missions seeking to buy your goods and services. Our events have an excellent reputation and very well attended. Our Event Expo attracted 100 diplomats from 60 missions while our Induction Seminar attracted over 150 newly-arrived diplomats from 80 missions.

To find out about our forthcoming events please click here.

MARKETING STRATEGIES IN EMBASSY

Premium partner

Premium Partners are offered a specialised service from the Embassy team and benefit from our knowledge, contacts and enhanced networking opportunities, as well as advertising and brand awareness through all the Embassy activities. Because of the exclusive service, we reserve only one Premium Partner for each business sector, subject to renewal on an annual basis.

Your company’s status as a Premium Partner will be acknowledged in every issue along side our company’s details. In this way, your company is directly associated with a product enjoyed and valued by the diplomatic community.

Premium Partners are entitled to:

	Gold Sponsor opportunities at our annual Induction Seminar, where you will meet newly-arrived diplomats (For further details please below)
	15% discount to exhibit at any other Embassy Event
	Direct web link on the event page you exhibit
	Web link on the Embassy Home Page, Partnerships link and Induction Seminar page
	Logo on all Embassy Event marketing
	Free access as a delegate to one of our events, including delegate list
	Two full-page adverts and two strip adverts in Embassy magazine
	A half-page advertorial covering of one of your events
	A full-page advert in a guide of your choice
	Unlimited space for news updates in the Diplomatic Exchange page
	Consultancy – including help with contacts and introductions, occasional email alerts
	Embassy will help boost your profile on the circuit by including occasional news items or photos reinforcing your presence on the circuit.
	A year’s free subscription to Embassy

Gold Sponsor

	Exhibition stand + 1 exhibitor’s pass
	1 free guest ticket
	Web link for one year on the event page of your choice
	Full page advert and standard listing within the guide (if applicable to the event)
	Logo on all marketing and signage
	One press release to delegate database
	One post-event email to all delegates

Privileged Partner

Privileged Partners are trusted suppliers in the community and benefit from our promotional and networking activities, such as:

	Exhibition space at event of your choice + guest
	Direct web link on the event page you exhibit
	Free access as a delegate to one of our events, including delegate list
	One full-page advert in a guide of your choice
	One standard listing in the A-Z services directory
	One strip advert in Embassy Magazine
	Two inserts in the Privileged Information section
	Direct web link on the Partnerships page
	A year’s free subscription to Embassy magazine
	Consultancy – including help with contacts and occasional email alerts
	Embassy will help boost your profile on the circuit by including occasional news items or photos reinforcing your presence on the circuit.

To find out more about our sponsorship packages please contact our events office.