Sponsorship

ABOUT THE DIPLOMATIC MARKET

Lucrative – Every year London’s diplomatic missions spend nearly £900m* on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.

Niche – London has the biggest bilateral diplomatic community in the world, numbering some 22,500** diplomats and their families. They represent more than 160 countries and their diplomatic status makes them different to any other market.

Elite – Our subscribers belong to the ABC1 consumer group and are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.

Privileged – Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges. Many have to fulfil representational duties.

Recession-proof – No matter what the economic climate, there is always room in an embassy budget for services and products.

Ever-changing – Every year, around one-third of the corps changes, meaning there is always a new market to promote your goods and services to. But it also means service providers cannot afford to be complacent!

Targeted – a virtual network of more than 4000 individual diplomatic subscribers (and growing) log on to the website and receive our monthly magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff and family members.

Global – many diplomats posted in more than 50 countries have requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomats, who receive and distribute information instantaneously, making our readership considerably wider than our official subscriber database. In a few easy clicks, relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe – without weighing down the diplomatic bag.

Extremely good and thorough overview. By far the most complete induction I have received in any posting (have been posted in Nigeria, United Arab Emirates, Israel and the UN in New York)
Embassy of Sweden

ABOUT EMBASSY

	Embassy is the leading digital networking forum dedicated to all foreign diplomats and embassy staff in London.
	Embassy provides a specialised news digest of diplomatic activity in London.
	We host a series of professional networking events, seminars and conferences to help diplomats make the most of their posting in London.
	Our online format also means we can stay globally connected to our subscribers, no matter where in the world they are. And when diplomats are posted to another capital, Embassy is a great way to stay in touch with their friends and contacts.

Very useful especially when one is less than 3 weeks in the country. It prepared the grounds for easy settling down
Ghana High Commission

ABOUT EMBASSY EVENTS

	Networking opportunities – Embassy Events host a number of annual conferences, seminars and exhibitions to introduce diplomats to key contacts and suppliers in the UK.
	Direct access – Meet face to face with decision-makers within diplomatic missions seeking to buy your goods and services.
	Well attended – Our events have an excellent reputation and are always very well attended, attracting around 120-150 diplomats from more than 85 missions.
	Relevant – Our events are developed through extensive consultations with diplomats, making them relevant to their needs. Exhibiting at an event is one of the most effective ways to expand your diplomatic business and gain valuable contacts at missions.

The idea of bringing together Diplomats, event and venue experts, chauffeur companies, and import/export advisers is a superb one: this provides each stakeholder with market opportunities in the palm of their hand
High Commission for Grenada

WHY CHOOSE EMBASSY?

	Trusted – Embassy is a trusted organisation with a team that has spent over a decade serving this influential market.
	Cost-effective – As a digital magazine and network, we are able to offer you extensive access to the diplomatic market for very competitive rates.
	Well-connected – We are the information hub of the London diplomatic community. Diplomats feed us information and come to us first for advice and recommendations. The Embassy editor is a well-known face on the circuit and networks extensively with all the diplomatic associations at the Court of St James’s.
	Up-to-date – We remain in constant contact with diplomatic missions and our subscriber database is updated regularly. Departing diplomats are invited to join our ex-London list and new arrivals are invited to join the network.

The event is is like a timely sprinkle that comes when the drought-hit crops are longing for it. It helps me intergrate myself more effectively and efficiently into the life of London and UK
Embasy of China

WORK WITH EMBASSY AND YOU WILL BENEFIT FROM:

	Unrivalled direct market access – Person-to-person contacts are vital in this market. Our decade’s experience serving this community means nobody understands the market better than we do.
	Networking – We are the only company who can give you targeted access to your decision-makers within the diplomatic missions.
	Regular exposure – Advertising in Embassy will give your products and services regular exposure to embassy officials seeking to buy your goods and services.
	Building relationships – Through Embassy Magazine and attending the Embassy events you will build and maintain new relationships, which is vital with this ever-changing niche audience.
	Enhanced branding – The reputation of your company will be enhanced as your company is directly associated with a product enjoyed and valued by the diplomatic community.
	Global reach – Embassy provides additional promotional opportunities in a growing virtual network for diplomats across the globe. Securing business from a diplomat or mission in London today could translate into business in another capital tomorrow.
	Competitive advantage – Working with Embassy will give your company a competitive advantage in the diplomatic market by helping you build lasting relationships with the foreign missions.

PARTNERSHIP PACKAGES

Premium partner
Premium Partners are offered a specialised service from the Embassy team and benefit from our knowledge, contacts and enhanced networking opportunities, as well as advertising and brand awareness through all the Embassy activities. Because of the exclusive service, we reserve only one Premium Partner for each business sector, subject to renewal on an annual basis.

Your company’s status as a Premium Partner will be acknowledged in every issue along side our company’s details. In this way, your company is directly associated with a product enjoyed and valued by the diplomatic community. As a Premium Partner you are entitled to:

	Gold Sponsor opportunities at our annual Induction Seminar, where you will meet newly-arrived diplomats (For further details on Gold Sponsorship please below)
	Free access as a delegate to a half-day Embassy event, including the delegate list plus a full-page advert in the accompanying guide (if applicable)
	Web link on the Embassy home page
	Listing and web link on the Partnership page and Embassy directory
	Logo on all Embassy Event marketing
	6 x full-page adverts
	2 x half-page advertorial covering your promotional diplomatic events of your choice
	5 x news updates in the Diplomatic Exchange page
	One year’s free subscription to Embassy magazine
	Consultancy – including help with contacts and introductions and occasional email alerts
	Embassy will help boost your profile on the circuit by including occasional news items or photos reinforcing your presence on the circuit

Privileged Partner
Privileged Partners are trusted suppliers in the community and benefit from our promotional and networking activities. As a Privileged Partner you are entitled to:

	Exhibition stand at one event and a listing in the accompanying directory if applicable
	Free access as a delegate to a half-day Embassy event, including delegate list
	Web link on partnership page
	Listing and web link on the Embassy online directory
	4 x full page adverts in Embassy Magazine
	1 x full page advert in a guide of your choice
	3 x news updates in the Diplomatic Exchange page or coverage of one of your diplomatic promotional events
	A year’s free subscription to Embassy magazine
	Consultancy – including help with contacts and introductions, occasional email alerts
	Embassy will help raise your profile on the circuit

Gold Sponsor

	Exhibition stand + 1 exhibitor’s pass
	1 free guest ticket
	Web link for one year on the event page of your choice
	Full page advert and standard listing within the guide (if applicable to the event)
	Logo on all marketing and signage
	One press release to delegate database
	One post-event email to all delegates

To find out more about our sponsorship packages please contact our events office.