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Embassy Sponsorship

ABOUT THE DIPLOMATIC MARKET

Lucrative – Every year London’s diplomatic missions spend nearly £900m* on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.

Niche – London has the biggest bilateral diplomatic community in the world, numbering some 22,500** diplomats and their families. They represent more than 160 countries and their diplomatic status makes them different to any other market.

Elite – Our subscribers belong to the ABC1 consumer group and are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.

Privileged – Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges. Many have to fulfil representational duties.

Recession-proofNo matter what the economic climate, there is always room in an embassy budget for services and products.

Ever-changing – Every year, around one-third of the corps changes, meaning there is always a new market to promote your goods and services to. But it also means service providers cannot afford to be complacent!

Targeted – a virtual network of more than 4000 individual diplomatic subscribers (and growing) log on to the website and receive our monthly magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff and family members.

Global – many diplomats posted in more than 50 countries have requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomats, who receive and distribute information instantaneously, making our readership considerably wider than our official subscriber database. In a few easy clicks, relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe – without weighing down the diplomatic bag.

Extremely good and thorough overview. By far the most complete induction I have received in any posting (have been posted in Nigeria, United Arab Emirates, Israel and the UN in New York)
Embassy of Sweden

ABOUT EMBASSY

Embassy is the leading digital networking forum dedicated to all foreign diplomats and embassy staff in London.
Embassy provides a specialised news digest of diplomatic activity in London.
We host a series of professional networking events, seminars and conferences to help diplomats make the most of their posting in London.
Our online format also means we can stay globally connected to our subscribers, no matter where in the world they are. And when diplomats are posted to another capital, Embassy is a great way to stay in touch with their friends and contacts.

Very useful especially when one is less than 3 weeks in the country. It prepared the grounds for easy settling down
Ghana High Commission

ABOUT EMBASSY EVENTS

Networking opportunities – Embassy Events host a number of annual conferences, seminars and exhibitions to introduce diplomats to key contacts and suppliers in the UK.
Direct access – Meet face to face with decision-makers within diplomatic missions seeking to buy your goods and services.
Well attended – Our events have an excellent reputation and are always very well attended, attracting around 120-150 diplomats from more than 85 missions.
Relevant – Our events are developed through extensive consultations with diplomats, making them relevant to their needs. Exhibiting at an event is one of the most effective ways to expand your diplomatic business and gain valuable contacts at missions.

The idea of bringing together Diplomats, event and venue experts, chauffeur companies, and import/export advisers is a superb one: this provides each stakeholder with market opportunities in the palm of their hand
High Commission for Grenada

WHY CHOOSE EMBASSY?

Trusted – Embassy is a trusted organisation with a team that
has spent over a decade serving this influential market.
Cost-effective – As a digital magazine and network, we are able
to offer you extensive access to the diplomatic market for very
competitive rates.
Well-connected – We are the information hub of the London
diplomatic community. Diplomats feed us information and come
to us first for advice and recommendations. The Embassy editor
is a well-known face on the circuit and networks extensively with all the diplomatic associations at the Court of St James’s.
Up-to-date – We remain in constant contact with diplomatic
missions and our subscriber database is updated regularly.
Departing diplomats are invited to join our ex-London list and
new arrivals are invited to join the network.

The event is is like a timely sprinkle that comes when the drought-hit crops are longing for it. It helps me integrate myself more effectively and efficiently into the life of London and UK
Eembassy of China

WORK WITH EMBASSY AND YOU WILL BENEFIT FROM:

Unrivalled direct market access – Person-to-person contacts are vital in this market. Our decade’s experience serving this community means nobody understands the market better than we do.
Networking – We are the only company who can give you targeted access to your decision-makers within the diplomatic missions.
Regular exposure – Advertising in Embassy will give your products and services regular exposure to embassy officials seeking to buy your goods and services.
Building relationships – Through Embassy Magazine and attending the Embassy events you will build and maintain new relationships, which is vital with this ever-changing niche audience.
Enhanced branding – The reputation of your company will be enhanced as your company is directly associated with a product enjoyed and valued by the diplomatic community.
Global reach – Embassy provides additional promotional opportunities in a growing virtual network for diplomats across the globe. Securing business from a diplomat or mission in London today could translate into business in another capital tomorrow.
Competitive advantage – Working with Embassy will give your company a competitive advantage in the diplomatic market by helping you build lasting relationships with the foreign missions.

Embassy Partnerships packages

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Embassy Partnerships packages

What our Sponsors say:

IDscan found this event to be very intuitive and the interaction with members of Embassy’s on a one to one or group basis struck excitement in what we do as a company. We are happy to be able to offer a tool to assist solve so many issues with all the embassy’s around the world.  We are all working together already as a team to try and reduce the one issue which affects the globe! Fantastic audience and amazing hosts
IDScan Biometrics LTD

I found the event to be very well organized and a great deal of thought went into planning it. As a result an excellent networking platform was created. Wouldn’t change anything as the system in place works very well.
51 Buckingham Gate, Taj Suites and Residences

The event was professionally managed and provided us with a number of positive leads.
David Scott, Royal Borough of Kensington and Chelsea

Excellent event – well attended by key contacts within a large number of country missions enabling great opportunities for networking and relationship building.
University of Surrey

Fantastic job by the Embassy Network team, well organised event and very good networking and business opportunities with new Embassies and High Commissions.
Frasers Hospitality

Excellent exposure to diplomats. Great attendance.
Corinthia Hotel

A fantastic opportunity to network with diplomatic staff involved in the placement of international students within the UK Higher Education Sector. The organisers were helpful, quick to respond to queries and ultimately facilitated a very professional event with sought after speakers
University of Keele

It was very refreshing to meet so many newly arrived diplomats, an excellent event within the diplomatic calendar, defiantly one not to miss.
BMW Group

A fantastic well organised event which at Chacalli we feel is invaluable for new Diplomats and Diplomatic suppliers alike!
Chacalli - De Decker Ltd

The turnout was good and there was ample opportunity during the entire day to connect and network with the delegates. It gave a good platform to interact with new embassy/consulate staff formally during break-out sessions and informally during the evening wine reception.
VFS Global

Another fantastic event, great opportunity to network and gain new contacts and future business.
Corus Hotels

The event was well organised and well attended. It was incredibly helpful to meet so many important diplomats in such a relaxed and open environment. I was able to gain a good understanding from many of the diplomats as to their key remits and goals whilst they are in London. I also witnessed many diplomats connecting with each other to discuss similar challenges. An excellent opportunity to develop a strong consular support network for both diplomats and attendees.
Faegre Baker Daniels LLP

Well organised with great opportunities to meet with Embassy and High Commission contacts. This is particularly useful for universities outside London.
Manchester Metropolitan University

Well organised and well attended event that provided excellent networking opportunities.
Secunet Security Networks AG

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